Ethereal Lace Ballgown: Destination Bridal Campaign

Client Brief: To elevate a classic White Lace Ballgown blueprint into a visually expansive, versatile bridal campaign. The primary goal was to position the garment for the destination market by highlighting its romantic volume and timeless lace detail.

Setting Versatility & Light: The campaign was executed across several aspirational environments: a Tuscan vineyard at sunset to capture joy and movement; a sunlit garden room for an ethereal mood; and a grand staircase to emphasize scale and grandeur.

Art Direction & Movement: The direction successfully captured two essential bridal elements: dynamic volume and lightness (full spins in the vineyard) and soft, intimate elegance (posed portraits in the parlor). Styling remained timeless and classic, focusing on delicate diamond jewelry and natural beauty.

Result: A stunning campaign that appeals to clients seeking a beautiful blend of traditional, voluminous romance and aspirational destination wedding imagery.