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High-Fashion Mermaid: Structural Bridal Couture

Project type

Modern Structural Mermaid Editorial

Date

September 2025

Client Brief: To elevate a high-fashion Mermaid Gown blueprint, defined by its clean, plunging bodice and a colossal, multi-layered ruffle skirt, into a structural editorial. The campaign required showcasing the contrast between the smooth and textured elements.

Setting & Structure: The shoot utilized elite, structural settings across a major city: a dramatic Parisian rooftop at sunset for an aspirational backdrop, a sleek marble staircase , and a minimalist art gallery. These environments amplify the gown's crisp lines and architectural volume.

Art Direction & Detail: Focus was on capturing the precision of the smooth bodice against the chaotic beauty of the ruffles. Backlighting on the staircase and rooftop was used to highlight the dramatic length of the train and the high-contrast lighting of the design.

Result: A definitive high-fashion editorial that is the visual standard for the modern, discerning bride. The final images showcase the studio's technical mastery in capturing complex structure, contrast, and sophisticated glamour.

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