Editorial Realization: Mint Mughal

Client Brief: To create an aspirational wedding and festive campaign for a Sage Green Lehenga with a distinctive, dense, geometric white embroidery pattern. The goal was to elevate the look beyond a traditional bridal feel and appeal to a modern, sophisticated audience seeking pastel luxury.

Our Execution:

Concept & Location: We chose a bright, airy interior with Mughal-inspired arches and delicate windows to complement the design's intricate patterns. The soft, diffused natural light enhances the subtle mint hue and highlights the texture of the embroidery without harsh shadows.

Styling & Art Direction: We transformed the initial blueprint's design into a richer look by incorporating a sleeved blouse, focusing on elegant draping, and selecting heavy yet contemporary Polki and Kundan jewelry. Poses were directed to showcase the garment’s structure and its grand, voluminous flare .

Result: A cohesive, high-fashion editorial that successfully positions the garment for elite pre-wedding and reception events. The final images effectively blend traditional craftsmanship with a desirable, light, and modern aesthetic, ready for global social media and print marketing.