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Geometric Grandeur: Couture Destination Campaign

Project type

Modern Geometric Couture Editorial

Date

September 2025

Client Brief: To position a luxury Nude/Champagne Lehenga, featuring bold geometric embroidery, as the ultimate statement piece for a modern, global clientele. The design blueprint included a unique, off-shoulder beaded choli that required sophisticated framing.

Our Execution:

Architectural Harmony & Setting: We utilized the breathtaking, uninterrupted panorama of a Lake Palace at Sunset to achieve peak aspirational imagery. The warm, soft stone of the architecture provided a perfect complementary tone to the nude fabric, while the geometric embroidery was amplified by the clean lines and endless symmetry of the palace arches and corridors.

Styling & Modernity: The styling emphasized a high-fashion, contemporary aesthetic. We showcased the garment with both a dramatic off-shoulder drape and a simple, pearl-beaded blouse . The dynamic spin captured against the city skyline beautifully illustrates the garment's voluminous structure and lightness.

Result: An exceptional campaign demonstrating technical mastery over sunset lighting and advanced art direction. The final images flawlessly blend traditional Indian craftsmanship with a sleek, minimalist, and globally competitive couture sensibility.

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