Narrative Campaign: From Rooftop to Revelry

Client Brief: To create a comprehensive, multi-faceted campaign for a White and Hot Pink Floral Lehenga that merges classic heritage styling with modern, dynamic celebratory moments. The design blueprint is characterized by its mixed-print panels and rich embroidery accents.

Our Execution:

Art Direction & Versatility: We segmented the shoot into three distinct moods to maximize market reach:

High Fashion Sunset: Utilizing a heritage rooftop overlooking a city skyline at dusk, capturing a dramatic, aspirational moment ideal for billboard or magazine placement (Image 'editorial (29).jpg').

Classic Bridal Portraiture: Creating an intimate, richly textured indoor setting with jali screens to focus on traditional styling, jewelry, and detail.

Street Festive Energy: Capturing a moment of unbridled joy and movement within a colorfully decorated outdoor festive setting, tailored for high-engagement social media content.

Styling Challenge: Successfully adapting the jewelry and hairstyling—from traditional bridal buns to loose, flowing hair and festive braids—to ensure the single garment works convincingly across all three narrative scenarios.

Result: A powerful and versatile campaign that demonstrates the studio's mastery of location scouting, complex art direction, and seamless narrative flow, proving that a single design can be positioned for an entire spectrum of celebratory events.